Ruins at Chaco Culture National Historic Park in Four Corners, New Mexico.

Tourism Industry

We lie in the center of the National Geographic Four Corners Geotourism Region. We are the Center of Adventure! As such, we invite you to become a part of the adventure with your outdoor recreation business.

The Farmington MSA is the hub for tourism in the Four Corners. We have a wealth of tourist attracting amenities. Go fly-fishing in the Quality Waters of the San Juan River. Dine in our historic downtown corridors. Explore our vibrant art scene. Experience unique history in the Chaco Culture World Heritage Site at Aztec Ruins National Monument and Chaco Culture National Historic Park  to name just a few adventures.

Within an hour an a half you can be photographing the famous Shiprock in New Mexico, soaking in hot springs deep in the Rocky Mountains of Colorado, hiking through Canyon de Chelly National Monument in Arizona, or mountain biking in southern Utah.

San Juan County, New Mexico is the center of outdoor industry and tourism, and is full of opportunities for adventure and development. For more information on our current tourism industry visit the Aztec Visitor Center, Bloomfield Chamber of Commerce, and the Farmington Convention & Visitors Bureau.

If you are interested in speaking with someone about the potential for your tourism or outdoor industry business in San Juan County, New Mexico contact our Industry Target lead.

Industry Target Lead: Warren Unsicker