4CED Strategic Plan Summary

2019-2022

Goal #1: Partnerships

Goal #1: Partnerships

Identify and develop strategic partnerships that deliver economic results
  1. Generate a list of current and potential partnerships that would strengthen economic development.
  2. Develop an ambassador program to share economic development efforts, build trust, understand diverse economic cultures and strike down perceived barriers.
  3. Implement the ambassador program to establish a partnership network and market the 4CED organization.
Goal #2: Organizational Development/ Effectiveness

Goal #2: Organizational Development/ Effectiveness

Strengthen governance and management to assure unity, accountability and operational excellence
  1. Create and implement a strategic plan with delineated measures of success.
  2. Build and maintain a stable, effective board and organization through process-creation, recruitment and training.
  3. Develop and utilize a staffing plan based on the current and future needs of the organization.
  4. Initiate a financial plan that will assist the organization in maintaining stability and achieving its goals.
  5. Establish a marketing plan that includes internal marketing to members and external marketing to other entities.
Goal #3: Business Recruitment, Retention, Expansion

Goal #3: Business Recruitment, Retention, Expansion

Pursue focused targets by recruiting, developing and expanding industries.
  1. Identify and act on opportunities in target industries/businesses and explore possible value-added products for those businesses.
  2. Promote the aesthetic appeal of the county.
Goal #4: Workforce Capacity

Goal #4: Workforce Capacity

Through identified partnerships, drive the preparation of a skilled workforce based on targeted industry needs.
  1. Develop a targeted marketing plan to educate businesses about workforce development resources.
  2. Establish a best-practiced set of workforce development metrics (KPIs) that demonstrates progress toward achieving the Workforce Capacity goal.
  3. Determine the gap in workforce training currently being offered and connect workforce training opportunities with the needs of current/future employers.
  4. Expand and sustain active participation and engagement of partners on the Workforce Capacity goal team.
Goal #5: Data Analysis

Goal #5: Data Analysis

Establish and sustain The comprehensive economic database and asset map
  1. Create a process for collecting priority economic data
  2. Utilize the collection process to gather the data.
  3. Determine how to store the priority economic data.
  4. Establish the appropriate formats for presentation of the data.
  5. Measure and evaluate the success of the collection and distribution of priority economic data.

Mission:

Building economically vibrant businesses and communities in the Four Corners Region through effective partnerships

Vision:

Leading regional collaboration
for a future of economic prosperity

Our Mission

Building economically vibrant businesses and communities in the Four Corners Region through effective partnerships.

Our Vision

Leading regional collaboration for a future of economic prosperity.

Our Core Values

  • Transparent accountability – We will be honest, open and ethical in all our economic development transactions, showing our investors the value they receive for their investments and being held accountable to meet
    our stated goals.
  • Clear communication – We will clearly share our intentions about economic development, the work we accomplish, the need for involvement by others and our appreciation for the organizations and people who are our
    stakeholders.
  • Uncompromising collaboration – We will build common ground for economic development, help create a sense of togetherness and strive always for success by promoting a sense of “regional community”.
  • Innovative leadership – We will be known as a flexible, proactive, pioneering organization that leads the way in searching for and rewarding new ideas for economic development.

Our Goals

  • Goal #1: Identify and develop strategic partnerships that deliver economic results.
    • Objective #1: Generate a list of current and potential partnerships that would strengthen economic development.
    • Objective #2: Develop an ambassador program to share economic development efforts, build trust, understand diverse economic cultures and strike down perceived barriers.
    • Objective #3: Implement the ambassador program to establish a partnership network and market the 4CED organization.
  • Goal #2: Strengthen governance and management to assure unity, accountability and operational excellence.
    • Objective #1: Create and implement a strategic plan with delineated measures of success.
    • Objective #2: Build and maintain a stable, effective board and organization through process-creation, board member recruitment and training.
    • Objective #3: Develop and utilize a staffing plan based on the current and future needs of the organization.
    • Objective #4: Initiate a fundraising plan that will assist the organization in maintaining stability and achieving its goals.
    • Objective #5: Establish a marketing plan that includes internal marketing to members and external marketing to other entities.
  • Goal #3: Pursue focused targets for recruiting, developing and expanding industries.
    • Objective #1: Identify and act on opportunities in target industries/businesses and explore possible value-added products for those businesses.
    • Objective #2: Promote the aesthetic appeal of the county.
  • Goal #4: Through identified partnerships, drive the preparation of a skilled workforce based on targeted industry needs.
    • Objective #1: Develop a targeted marketing plan to educate businesses about workforce development resources.
    • Objective #2: Establish a best-practiced set of workforce development metrics (KPIs) that demonstrates progress toward achieving the Workforce Capacity goal.
    • Objective #3: Determine the gap in workforce training currently being offered and connect workforce training opportunities with the needs of current/future employers.
    • Objective #4: Expand and sustain active participation and engagement of partners on the Workforce Capacity goal team.
  • Goal #5: Establish and sustain The comprehensive local economic database and asset map.
    • Objective #1: Create a process for collecting priority economic data and engage local organizations and businesses in creation of that process.
    • Objective #2: Utilize the collection process to gather the priority economic data.
    • Objective #3: Determine how to store the priority economic data.
    • Objective #4: Establish the appropriate formats for presentation of the data and education of local and regional businesses and organizations.
    • Objective #5: Measure and evaluate the success of the collection and distribution of priority economic data.